When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one…

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find…

Imagine a weighted balanceo scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to…

In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities,…