If you’re running pay-per-call offers, you need a strategy that kills bad ads fast and scales winners HARD—without letting Facebook burn your budget.

Most media buyers test the wrong way—running 4-5 ads per ad set and letting Facebook randomly pick winners. Big mistake.

The real way to print money?

One ad per ad set (50 total).
Offer payout X 1.5 budget per ad set.
Kill losers fast, scale winners even faster.

STEP 1: The 50-Ad Elimination Round

Goal: Find 3-5 winning ads that generate calls below the offer payout.

1⃣ Create a new campaign → Conversions (Calls) or Leads.
2⃣ Set up 50 ad sets (one ad per ad set).
3⃣ Budget per ad set = Offer Payout X 1.5 (Example: $100 payout = $150/day).
4⃣ Run for 2-3 days, then eliminate ads that cost more than payout.

Why this works?

Facebook must test EVERY ad.
Winning creatives emerge fast.
No wasted budget on bad ads.

After 2-3 days, you’ll have 3-5 ads that are crushing it.

STEP 2: The Champion’s Round (Scaling the Winners)

New Scaling Campaign Setup

1⃣ Create a new campaign with the same conversion goal.
2⃣ Move the 3-5 winning ads into separate ad sets.
3⃣ Set bid cap = EXACTLY the offer payout (Example: $100 payout = $100 bid cap).
4⃣ Start with $500/day budget.

Why this works?

Facebook only bids when it can get calls at or below payout.
No random budget spikes—controlled scaling.

STEP 3: Scaling Up to MAX PROFIT

Once profitable for 2-3 days, scale like this:

Increase budget by 20-30% daily on winning ad sets.
Duplicate top-performing ad sets into new campaigns with a higher bid cap (Offer Payout X 1.2).
Test new angles/creatives weekly & repeat.

Final Optimization Tips:
Use dynamic creatives to test variations faster.
NEVER set bid cap higher than offer payout unless A/B testing.
Use call-tracking tools (ie, Ringba, Retreaver, TrackDrive) to monitor call quality.

WHY THIS STRATEGY PRINTS MONEY

One ad per ad set → Forces fair competition.
Offer Payout X 1.5 test budget → No overspending, just clean data.
Bid Cap = Offer Payout → Only pay what’s profitable.
Scaling the winners HARD → No emotion, just numbers.

Let the Squid Game begin—only the strongest ads survive.