International affiliate network Webgains has moved to solidify its UK market position by appointing Charlie Lynn as permanent Head of Client Services, following a successful interim period that began in Autumn 2024. The strategic hire signals the network’s commitment to enhanced client service delivery.

Experienced Leader Takes Permanent Role

Charlie brings 15 years of affiliate marketing expertise to the permanent position, having demonstrated measurable impact during her interim tenure. Her appointment coincides with Webgains UK’s client services team earning finalist recognition in the Best Performance Marketing Team category at the 2025 Performance Marketing Awards—a testament to the operational improvements implemented under her leadership.

The appointment reflects a broader trend across affiliate networks investing heavily in client services infrastructure. Charlie’s background spans work with both agile startups and established global platforms, positioning her to navigate the diverse needs of Webgains’ client portfolio.

“We’re delighted to welcome Charlie,” said Webgains UK Managing Director Alona Malinovska. “Her passion for client success and thoughtful approach to leadership have already made a real impact here at Webgains. I’m confident that Charlie’s vision and experience will help us deliver even greater value to our partners.

“We look forward to supporting her as she leads the Client Services team into this exciting new chapter.”

Focus on Operational Excellence and Growth

In her permanent role, Charlie will lead the Webgains UK client services team with a focus on delivering operational excellence and strategic insight to clients. Known for blending strong commercial acumen with empathetic leadership, she champions making marketing more accountable and impactful.

On confirming her new role, Charlie said: “I’m thrilled to be joining Webgains as Head of Client Services. Having seen first-hand the journey the business is on, I knew I wanted to be part of it.

“I’ve been genuinely impressed by the depth of expertise, energy, and passion across every level of the organisation. The team’s commitment to doing things the right way – with purpose and ambition – really stood out. I’m excited to get started and contribute to the next chapter.”

Charlie’s appointment comes during an exciting growth period for Webgains’ UK operations. Recruitment will be among her immediate priorities as the Client Services team expands to meet growing demand.

Team Expansion Opportunities

The timing of Lynn’s permanent appointment coincides with Webgains’ active recruitment drive for additional Client Services positions. The network is seeking to strengthen its team to support continued growth across its UK client portfolio.

Further details about available roles and application processes can be found on Webgains’ careers page, offering opportunities for experienced professionals looking to join a dynamic affiliate marketing environment.