In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content?…
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use?…
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific…
The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc….
Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of…
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at…