PIN-UP Partners has unveiled an ambitious $34,000 prize pool tournament strategically timed with the Tamil Nadu Premier League (TNPL) cricket championship, demonstrating how affiliate programs can capitalise on regional sporting passion to drive meaningful engagement. The campaign, running from June 5 to July 6, 2025, targets Tamil Nadu—India’s most gambling-active region—where PIN-UP Partners serves as official sponsor of both the league and one of its top teams, “Siechem Madurai Panthers”. 

The tournament is built around an approach aimed at wide audience reach and sustained engagement throughout the championship. A boosted points system rewards bets placed on league matches, increasing engagement and building a direct connection between the sports event and product activity. Additionally, users can participate simply by playing popular games like “Aviator” and “Crazy Time”, ensuring maximum coverage of the target audience.

For partners, this is a valuable opportunity: the region is already heated up post-IPL, the audience is active and ready, interest in the product is high, and conversion rates are consistently rising. Partners also get access to a fully localised promo kit (from landings to creatives) and fast support from the PIN-UP Partners team.

PIN-UP Partners continues to invest in high-potential regional markets and offers clear, scalable solutions to affiliates. Sponsorship of a top league and team, paired with the in-product tournament, forms a full-cycle model that guides the user from stadium emotions to in-product bets. This simplifies acquisition, boosts retention, and allows partners to maximize profits with each campaign.

Drive traffic to India’s most popular regional league. Drive it with PIN-UP Partners.