Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know……
Opportunity Score and Campaign Score Explained
After testing for more than a year, Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this…
Use Value Rules to Improve Lead Quality
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are…
When to Use Value Rules
On my last video, I discussed my concern that advertisers will use Value Rules when they aren’t necessary. So, let’s discuss a plan…
Concerns About Value Rules
Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards…
Early Release Program
Are you part of the Early Release Program? You might be without even knowing it. Here’s what you need to know… What Is…