Advantage+ Shopping Timeline
When are Advantage+ Shopping Campaigns going away? You likely know that Advantage+ Sales campaigns are replacing Advantage+ Shopping. Most, if not all, advertisers…
Text Tone for Tailored Personas and AI-Generated Text
Here’s how to improve your AI-generated text… On a prior video, I talked about the new feature to tailor AI-generated text variations to…
Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad,…
Ad Copy and Creative Delivery and Optimization Meta Advertising Meta Advertising - General Targeting
The Illusion of Control in Meta Advertising
The bulk of complaints from Meta advertisers in 2025 center on the topic of control, or a lack of it. My biggest frustration…
Early Release Program
Are you part of the Early Release Program? You might be without even knowing it. Here’s what you need to know… What Is…
Translate Text Feature
Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works…