AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing…
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used…
70 AI prompt examples for marketers to use in 2025
If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having…
AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content…
8 ways to use AI in digital marketing [+ examples]
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing…
The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but…
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot,…
Generative engine optimization: What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO),…
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use…
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code…
Don’t fear AI tools — use them to build the life you actually want
When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours…
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the…
15 AI tools to streamline your social media strategy
It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for…
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of…
How AI Will Impact Advertising, According to Top Marketing Executives [New Data]
AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their AI usage…