Advantage+ Campaign Creation: A Complete Guide
Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A…
Advantage+ Shopping Timeline
When are Advantage+ Shopping Campaigns going away? You likely know that Advantage+ Sales campaigns are replacing Advantage+ Shopping. Most, if not all, advertisers…
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know……
Opportunity Score and Campaign Score Explained
After testing for more than a year, Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this…