AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies…
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better…
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the…
Websites Using AI Content Grow 5% Faster [+ New Research Report]
In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content?…
Content Marketing Analytics, Without the Fluff
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers…
The Best Time to Post on Social Media in 2025: Times for Every Major Platform
At Buffer, we recently embarked on an ambitious project: uncovering the best time to post on social media in 2025 — across all…
44 AI Marketing Statistics for 2025
Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs…
Marketers Using AI Publish 42% More Content [+ New Research Report]
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use?…
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they…
AI Content Marketing 101: Strategies from Someone Who Lives It
It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure,…
17 Must-Try AI Social Media Content Creation Tools in 2025
Ogilvy’s Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn’t agree more. I remember the countless times…
How to Do a Content Audit With AI: Step-by-Step Guide
A traditional content audit helps you understand what’s working on your website and what isn’t. But with AI, you can go deeper, faster….
5 Ways ContentShake AI Is Better Than ChatGPT For Content Creation
Disclaimer: This post contains affiliate links. I earn a commission if you make a purchase at no extra cost to you. Most people…
How To Build a Personal Brand From Scratch (2025)
A few years ago, I had no network and zero followers. But through years of trial and error posting, networking,… Continue Reading The…
10 Content Marketing Examples With Strategy Breakdowns
Most content doesn’t get any traction – regardless of the platform (your blog, YouTube, social media, etc.). In this post,… Continue Reading The…