Websites With More Organic Search Traffic Get Mentioned More in AI Search
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M…
AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era
Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies…
Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots
The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a…
Websites Using AI Content Grow 5% Faster [+ New Research Report]
In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content?…
Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups
The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc….
80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools
To answer this question, I decided to look at the referral traffic from AI Search using Ahrefs Web Analytics and compare that to…
86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at…
Marketers Using AI Publish 42% More Content [+ New Research Report]
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use?…
The 10 Most Cited Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches
I looked at the top 10 websites cited in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific…