Advantage+ Campaign Creation: A Complete Guide
Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A…
Opportunity Score and Campaign Score Explained
After testing for more than a year, Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this…
A Complete Guide to Meta Ads Attribution
Attribution, or how Meta gives credit to an ad for conversions, is central to advertising. But it’s more complex than just knowing the…
Ad Copy and Creative Delivery and Optimization Meta Advertising Meta Advertising - General Targeting
The Illusion of Control in Meta Advertising
The bulk of complaints from Meta advertisers in 2025 center on the topic of control, or a lack of it. My biggest frustration…