How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out…
What Are Good Google Ads Benchmarks In 2025? [STUDY] via @sejournal, @brookeosmundson
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good…
Google Marketing Live 2025: Here’s Everything That Was Announced via @sejournal, @brookeosmundson
With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post…
An In-Depth Guide To Apple Search Ads via @sejournal, @brookeosmundson
Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The…