The Best Social Media Scheduling Tools in 2025 (+ How to Pick the Perfect Fit)
When your to-do list is already longer than a TikTok scroll, hopping between apps to schedule social media posts is the fastest way…
User-Generated Content: What It Is, Why It Matters, and How to Add It to Your Strategy
While scrolling on my Instagram feed, I saw a post about a gorgeous planter in my friend’s post. I immediately inquired about the…
17 Must-Try AI Social Media Content Creation Tools in 2025
Ogilvy’s Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn’t agree more. I remember the countless times…
Instagram Image Size Guide 2025: Post, Story, and Reels Dimensions
A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. I uploaded, hit post,…
The most effective types of content on social media in 2025 [new data]
It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government…
Is Threads losing steam? Here’s what we know [new research]
When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and…
How to boost your marketing game using Threads (Meta’s Twitter rival)
When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it…
12 social media trends marketers should watch in 2025 [new data]
It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media…
The best social media platforms for video content in 2025 [consumer data]
Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social…
X (formerly Twitter) vs. Threads: What brands need to know [data]
We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known…
AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts
In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every marketer should be…
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill,…
Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically…
The Future of Social Media [Research]: What Marketers Need to Know in 2025
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements….
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the…