Advantage+ Campaign Creation: A Complete Guide
Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A…
Use Value Rules to Improve Lead Quality
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are…
When to Use Value Rules
On my last video, I discussed my concern that advertisers will use Value Rules when they aren’t necessary. So, let’s discuss a plan…
Ad Copy and Creative Delivery and Optimization Meta Advertising Meta Advertising - General Targeting
The Illusion of Control in Meta Advertising
The bulk of complaints from Meta advertisers in 2025 center on the topic of control, or a lack of it. My biggest frustration…
Concerns About Value Rules
Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards…