Subdomain or Subdirectory? What’s Best for Your Business
You need to build out a new arm of your website. Do you use a subdomain or a subdirectory? It’s an often painful…
How Much Code Should SEO Pros Know? Google Weighs In via @sejournal, @MattGSouthern
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How…
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One via @sejournal, @mktbrew
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI…
Google Retires 7 Structured Data Features To Streamline Search Results via @sejournal, @MattGSouthern
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google…
Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages via @sejournal, @MattGSouthern
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. The post Google Removes Robots.txt…
Google Launches Loyalty Program Structured Data Support via @sejournal, @MattGSouthern
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. The post Google Launches…
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist] via @sejournal, @inmotionhosting
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain…
How to Use GSC Crawl Stats Reports to Improve Your SEO
Google is no longer crawling every page on your site equally, and that’s a problem. In recent years, Google has become more selective…
Title Tags: How to Write Them (+ Steal Our Formulas)
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will…
How to Create .htaccess Redirects (Most Common Use Cases)
Whenever you move content, change domain names, or simply tweak a page’s URL, you’ll likely use a redirect. This ensures your users (and…
19 Sitemap Examples for Any Type of Website (+ Best Practices)
Your sitemap is exactly what it sounds like: a map of your site’s pages. A good sitemap organizes all your most important pages…
Meta Tags: What They Are & How to Use Them to Boost Your SEO
Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your website’s visitors won’t see them. But search engines,…